Since its launch in 2004, Facebook has continued to grow at an incredible rate, connecting millions of people across the world.
It is easily the most used social networking site out there, with about 50% of the 900 million users logging in daily.
“Why bother with Facebook?”
I figure we might as well start with some reasons why people do use Facebook
Everybody’s here – Facebook’s user-base is an incredible resource.
Communication made easy – the “Groups” function of Facebook, can be used for
Photos – The beginning and the end of Facebook will always be photos. It’s one of the main attractions of social networking sites and tends to get a lot of attention from users. The “tag” concept has made it easy for photos to be assigned to and show up on their respective profiles.
- Notifications vs. Noise – When you log into Facebook, it’s routine to check your notifications.
- “Check Facebook“ – There’s a couple factors of Facebook that are both good and bad. One of these is the fact that practically everyone logs in, usually multiple times throughout the week. The sheer volume of different things happening is overwhelming. If you don’t log in for three days, the next time you do makes checking notifications feel like checking email. And in more than a few cases, not checking Facebook is why you “didn’t get the memo.” Everyone’s here, so you better be, too.
- Ch-Ch-Changes – Many users do, however, become very distraught and annoyed with Facebook’s constant changes, especially when it involves the user interface. With the growth of the company has come more features and many updates
- Privacy – Let’s collectively admit it, privacy online is dead. I can be found easily by Google searching my name, and Facebook has way too much information about all of us.
- Facebook Mobile – It’s no secret. Facebook’s mobile platform is simply awful. For such a powerful company and service, it boggles my mind that their mobile apps are so amateur. The mobile market is booming right now, and if Facebook continues at their current pace, they will certainly be run over by new and emerging start-ups.
- “FOMO” – The New York Times released an article in April, 2011, which I encourage you to read. FOMO stands for the “fear of missing out”, which commonly occurs when seeing status updates and photos posted by our friends. We then question the event, wondering “Why wasn’t I there?” or “How come I didn’t even know this was happening?” Sometimes it’s not a specific event that throws us off, but just scrolling through a friend’s profile and noticing how much “better” his or her life appears. Facebook assists in negative social comparison and FOMO, instilling a sense of regret and can weigh heavy on one’s self-esteem.