A final rise in social network use is being driven by college students using the services to network with professionals for internship and job opportunities.
Few social networks charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers’ minds.
Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide.
In recent times, Apple has been critical of the Google and Facebook model, in which users are defined as product and a commodity, and their data being sold for marketing revenue.
Social networking sites have created issues among; getting hired for jobs and losing jobs because of exposing inappropriate content.
This is controversial because employers can access their employee’s profiles, and judge them based on their social behavior.
1 in 10 people aged 16 to 34, have been rejected for a job because of comments on an online profile.
Cases like these have created some privacy implications re unauthorized access.
There are different forms where user data in social networks are accessed and updated without a user’s permission.
One study, highlighted that the most common incidents included inappropriate comments posted on social networking sites (43%), messages sent to contacts that were never authored (25%) and change of personal details (24%). The most incidents are carried out by the victim’s friends (36%) or partners (21%) and one in ten victims say their ex-partner has logged into their account without prior consent.
The survey found that online social network accounts had been subject to unauthorised access in 60 million cases in 2011.
Companies are concerned with the potential damage comments online can do to public image due to their visibility and accessibility.