WRITING ABOUT YOUR INTENTION
What do you hope to achieve by producing your media product?
Again, it is useful to be specific.
When writing your intention, think carefully about what you hope to achieve.
Write about the purpose, impact and outcome of your media product.
WRITING ABOUT AUDIENCE
Who are you making your media product for?
It may seem like a simple question but it’s something you have to put a great deal of consideration into when completing your production design plan.
The knowledge, expectations and experience of your audience will inform every stage of the planning and production of your media product.
It’s not helpful to write that your intended audience will be ‘adults’ or ‘teenagers’.
You need to have a clear audience in mind.