It’s an entirely different thing to see just how impressive a smart phone can be in the right hands.
Michael Koerbel and Anna Elizabeth James who edited Apple of My Eye on the same hardware with Apple’s new iMovie app–all in less than 48 hours.
Don’t expect most smart phone owners to craft comparably high-quality video vignettes. “Apple of My Eye” is pleasant to watch in part because its relatively professional production values–carefully arranged camera perspective, suitable lighting, a sweeping musical score–just aren’t going to make it to most amateur video. There was more gear involved than just an iPhone, too–a tripod for still shots and a camera dolly for moving shots, for example. And James said it took 14 hours to edit.
Do expect cinema to be changed, from the Red cameras at the high end, Canon’s 5D Mark II, 7D, and Rebel T2i in the middle, and the smart phone at the low end–these sorts of digital tools will fuel innovation among the experimental crowd and likely draw fresh talent to the industry.
The spread of technology means more people will be able to learn, and the Internet means there’s a place for the rest of us to find what they’ve done.
Majek Pictures aims to create multi-platform story experiences for audiences – where games, novels, and moving pictures integrate seamlessly.
Everyone has a story to tell. It is our goal to train and equip these storytellers with the tools they need – and ultimately change the world.
It might not be easy to use an iPhone to record and edit a Hollywood-style short, but it’s possible.
Anna Elizabeth James and Michael Koerbel, the duo behind Majek Pictures, have a history of seeing how well the latest Apple devices handle cinema production values, not just point-and-shoot video, and this time around they’ve used an iPhone 5 to create “All Up To You,” an amusing 96-second mini-musical about running out of gas in the desert with only Siri to help.
Creating the short was a scramble to find dancers, to print app icons on boxes, scout a suitable location. Then came a 10-hour shooting day with the Filmic Pro 2 app and a lot of editing on the iPhone 5 with iMovie.
“Yes, it can be cumbersome to edit on the iPhone, but what I love about it is how the process takes it down to the rudimentary fundamentals,” James said. “I truly feel like I have a better idea of what it would be like to cut actual film because bringing in a shot to just ‘try’ it out on the timeline isn’t as easy.”
The editing began with a very analog process, too: “We noted every single moment we loved on index cards so we knew exactly where the best takes were and where to find them,” James said. “Once you know where your gold is, it’s simple to put together.”
“Everyone (or mostly everyone) now has a camera phone in their pocket. Be inspired to get out there and start sharing your stories with the world,” Koerbel said. “This filmmaking era is truly the mobile movie-making revolution. In this day and age of YouTube shows and viral videos, no longer are the studios just in Hollywood.”
Explorer of Light Vincent Laforet shot this hauntingly beautiful narrative short in less than 72 hours: With no pre-production time, minimal cast and crew, and an out-of-pocket budget, REVERIE has created a storm of curiosity about the potential of the EOS 5D Mark II upon its initial release in 2008.